Author : Saroj kumar singh
Keyword : Information technology, globalization, e-commerce
Subject : Management
Article Type : Original article (research)
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Abstract : As a symbol of globalization and the advancement of information technology, it represents the cutting edge of success in this digital world. More than70 a percent of Indian lives in a rural area, thus the involvement of rural people may affect the faith and progress of eCommerce related industries. The percentage of Indian e-commerce space is getting higher as more and more online retailers enter the market. Major Indian portal sites have also shifted towards e-commerce instead of depending on advertising revenue. The paper attempts to highlight the future of e-commerce by considering the condition of its mass rural areas.
Article by : Dr Saroj Kumar Singh
Article add date : 2020-12-13
How to cite : Saroj kumar singh. (2020-December-13). E-commerce in rural india. retrieved from https://www.openacessjournal.com/abstract/476