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Megha Virmani Arya

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Identification and validation impact of children buying behaviour

Author : None

Keyword : Management

Subject : Management

Article Type : Original article (research)

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Abstract : In this research we investigate the impact of factors on children buying behaviour related to toiletries. The paper uses the focus group technique to analysis the gender and age segment of children, analysis according to product category i.e mainly five products commonly used by children toothpaste, shampoo, hair oil, soap and powder and ultimate power of buying decision of children and proposed a model.

Article by : Megha Virmani Arya

Article add date : 2020-11-17


How to cite : None. (2020-November-17). Identification and validation impact of children buying behaviour. retrieved from https://www.openacessjournal.com/abstract/365

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