Author : Zoha zahid, anjum zia, rozeen shaukat
Keyword : Paranormal/ghost investigation shows, pakistan, television, beliefs, youth,, cultivation theory, resonance
Subject : Arts and humanities
Article Type : Original article (research)
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Abstract : Paranormal beliefs are superstitious beliefs. The media is broadcasting programs on television calming paranormal beliefs, and these programs are famous among the youth in Pakistan. This rationale provides a notion to look for paranormal investigation shows broadcasted on Pakistani television channels, shaping the youth's beliefs in Pakistan. This is a quantitative study and cross sectional survey designed is used. The data for this study was collected from the students of six universities in Lahore, in total 630 students with arts and science, through a structured questionnaire. The study results indicated a statistically significant association between watching paranormal content and the influence on the paranormal beliefs of youth in Pakistan. The paranormal belief is stronger for those having prior related experience. Whereas these beliefs are more common in girls as compared to boys. Furthermore, a difference in beliefs between science and art students also exists. Therefore, it is recommended that the mass media should take responsibility as youth accept paranormal claims without logical thinking. Future research should be conducted to investigate paranormal beliefs among religious and non-religious people watching paranormal investigation shows. A qualitative inquiry is recommended for more in-depth insights to generalize the investigating phenomenon.
Article by : Dr Syed Aftab Alam
Article add date : 2023-02-25
How to cite : Zoha zahid, anjum zia, rozeen shaukat. (2023-February-25). Paranormal investigations shaping youth’s beliefs in pakistan. retrieved from https://www.openacessjournal.com/abstract/1196