Author : Dr. abrar ahmed
Keyword : Egalitarian, multicultural, plurality, harmony, peace, community, diversity.
Subject : Social sciences
Article Type : Original article (research)
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Abstract : The human experience with power ambition is rarely successful, particularly when it is gained via the promotion of a soft culture used as a dominating tactic. It has always had disastrous effects on both the victimized and the perpetrators. The ambition for power among various social structures and their efforts to gain power through cultural hegemony (promotion of soft image) is the focus of the current research paper within the parameters of Gramsci’s theory of cultural hegemony as portrayed in The House of the Spirits by Isabel Allende. Social scientists, critics, and fiction writers have all examined how power is used and its results regarding human dealings. The current study focuses on the power dynamics among various social organizations that influence various institutions run by tyrannical leadership. Both analytical and descriptive research designs are employed in this qualitative research study. The data has been analyzed using a qualitative content analysis approach that reveals how the exercise of power was improperly used against the subordinates. Various social structures gain power by setting a soft culture and showing only their malign side to exploit and subjugate the less-powerful group of the society.
Article by : Dr Syed Aftab Alam
Article add date : 2023-09-22
How to cite : Dr. abrar ahmed. (2023-September-22). Analyzing cultural hegemony via power ambition among social structures : in latin american novel. retrieved from https://www.openacessjournal.com/abstract/1353